The Palestinian Initiative for Responsible Tourism

A Palestinian Initiative

Responsible and just forms of tourism offer communities opportunities to share their cultures, tell their stories, request solidarity and foster tolerance and greater understanding. This is the principle that has shaped this Code of Conduct which has been developed to inform pilgrims and tourists of the reality of Palestine and Palestinians and to seek their support in using tourism to transform contemporary injustices. At the same time, the Code aims to raise awareness amongst Palestinian tourism stakeholders of how tourism in Palestine can be transformed and enhanced to truly benefit both hosts and visitors.


The Vision of the Palestinian Initiative for Responsible Tourism

The Palestinian Initiative for Responsible Tourism (PIRT) is a network of organisations, associations and public bodies committed to work for responsible tourism to the Holy Land and to act as advocates for this approach to tourism. We are committed to transforming the current tourism patterns in the Holy Land by encouraging pilgrims and tourists to include Palestinian cities, towns and villages in their itineraries in order to achieve a more equal distribution of tourism revenues to all people in this land. Based on our belief that both tourists and hosts can be enriched by human encounters through tourism, we invite travellers to meet the Palestinian people and explore their culture. We strive to create opportunities for local communities to become involved in tourism activities and to earn a fair income from the process. We believe that protecting and preserving the environment is of utmost importance, and thus we are searching for less harmful ways of providing tourism services. We call on all service providers to commit themselves to responsible business practices and to renounce exploitative behaviour. Our objective is to promote a just and responsible tourism in Palestine that benefits the Palestinian people, pilgrims, tourists and all other stakeholders in tourism in the country without harming local communities.